Content Template Membership for Healthcare Professionals
Allllll that supervised practice, and no one ever mentioned marketing.
And considering all the credit hours you had to put in to become a healthcare professional, you’re no stranger to learning…but listening to “social media strategists” who have never conducted a clinical assessment or provided patient education in their lives isn’t actually teaching you anything useful.
It’s also not getting you results, which is why it’s time to trade those “37 viral hooks guaranteed to boost engagement” for healthcare-specific guidance that tells you what, when, and how to post to see better results.
You sit down at your desk to catch up on notes and – oops! — realize you need to post for your practice.
Sound a little too familiar?
You keep promising yourself you’ll finally get ahead of your feed one day — but since “one day” wasn’t today, you’re stuck…
Scrolling Instagram for “inspiration,” only to waste 47 minutes you don’t have feeling like everyone else’s content is better than yours
Grabbing a ~trending audio~ and propping up your phone to film what you’re told is called “B-roll”
Taking some awkward-feeling clips and deciding something is better than nothing
Adding a hook some influencer told you was “guaranteed to convert!”
Scrapping the whole thing because you hate your footage, and making a carousel will be easier…right?
Wasting another hour trying to cram your clinical knowledge into a Canva slide and trying to make it less stuffy-sounding
…and ultimately, trading 2 hours of your life for 8 likes, 3 comments, and 0 clients booked.
You’re not the problem — your posting plan is.
If you’re struggling to get engagement, good news:
(Or your lack thereof — don’t worry, I don’t judge)
Healthcare marketing isn’t like other marketing — but with the right approach, it’s still possible to engage your followers, grow your audience, and book health & wellness clients from Instagram.
All you need is:
Trustworthy tips on how and when to post for better results
Ideas for WHAT to post to educate, inform, and convert clients
Healthcare-specific resources that help you create engaging content (so followers stay on your page, not that random influencer’s)
The support of a healthcare content strategist who can make it all EASY
The Content Treatment Plan
The monthly membership that makes it easy to get and stay ahead with Instagram marketing for your private practice.
Introducing…
→ Building real relationships with your audience, so they feel comfortable trusting you with their care
→ Prioritizing sales & conversion without compromising your ethics
→ Combatting misinformation from influencers who “did their own research”
Because in healthcare, it’s not just marketing, it’s also…
Everything You’ll Get
For Just $97/Month
✓ Canva post templates (3-4/month) designed specifically for healthcare providers
✓ A branded handout template (1/month) to make it easier to make better lead magnets and client resources
✓ Trend tracking & customization ideas, so you can take advantage of what’s popular and easily put your own unique spin on it
✓ Post creation guidance, including authentic and relevant ideas for hooks, captions, and actual carousel content
✓ Mini-trainings on essential social media marketing topics, like selling on stories & saving time in Canva
✓ A quarterly group Q&A call where you can ask questions, submit posts for feedback, and get more hands-on help
You’ll also receive exclusive discounts on 1:1 content marketing coaching and other services for more social media marketing support!
Choose An Extended Membership & Save!
Monthly Membership
$97
Quarterly Membership
$257 $291
Annual Membership
$1,047 $1,164
Meet Your Creative Content Strategist
Hi! I’m Jesse — SLP turned content expert who knows the clinical and conversion sides of private practice.
TL;DR: I worked in private practice for 7+ years while growing my own speech IG account and marketing for other practices, then took it full-time with content strategy to help clinicians fill their caseloads through social media.
I KNOW how annoying it is when the only social media resources you find aren’t healthcare-specific — and I created The Content Treatment Plan to fix it ALL.
Inside, you’ll learn to balance “selling” with clinical integrity, quick posts with nuanced and layered discussions, and education with excitement — so your followers stick around, your content converts, and you don’t have to ever wonder if you’re doing Instagram “right” again.
With The Content Treatment Plan, you can finally get ahead on posting AND get the results you’ve been hoping for.
Here’s how it works:
01
Get Fresh Templates
Your new Canva content templates will drop on the first of each month, with a variety of posts and designs that keep your content perfectly on-brand.
02
Create Your Content
Use the included resources and optional prompts to plan, create, and schedule better client-getting content in a fraction of the time it took you to make it all from scratch.
03
Stay Ahead on Socials
Stalk through the bonus mini-training videos to master the finer aspects of socials (like selling on Stories), and join our quarterly Q&A call for more advice and feedback
The Content Treatment Plan is perfect for you if…
Success on Instagram feels incredibly subjective, and you can never seem to get on the right side of the algorithm
You struggle to make objective client education interesting enough for people to actually read
You don’t want to have to spend hours assessing trends and hashtags to see results on your posts
You want someone to just hand you a plan and show you how to make it work for YOUR specialty and business
Success on socials takes consistency and time — and anyone who tells you differently is lying
It might feel daunting to be told that it can take weeks to months for your content to really take off — but that’s because your current posting plan is unsustainable, not because growth is impossible.
When you know how to…
Save yourself time on content creation, while still creating quality posts
Adapt trending concepts to truly work for your healthcare business (instead of making your stuff look like every other post in that trend)
Truly use social media to be social with your audience, encouraging connection and engagement
…you don’t just see results faster, you stop feeling burned out on marketing — and your social media becomes a steady source of clients instead of stress.
Frequently Asked Questions
When will I get my content and templates?
New content and resources drop on the first of every month, so you can plan well in advance if that’s your vibe (or you can post in real time and just save time doing it)!
When you join, you’ll get access to the current month AND the month before it (if you join on May 15, you’ll get instant access to the May & April drops) — so you can jump in ASAP, with plenty of ideas to pick from.
When will I get my content and templates?
New content and resources drop on the first of every month, so you can plan well in advance if that’s your vibe (or you can post in real time and just save time doing it)!
When you join, you’ll get access to the current month AND the month before it (if you join on May 15, you’ll get instant access to the May & April drops) — so you can jump in ASAP, with plenty of ideas to pick from.
A few (fun!) things about me
BECAUSE YOU SHOULD KNOW THE IG COACH IN YOUR CORNER
Outside of geeking out over Canva and IG content strategy, here's a little more of what makes me, me:
💛 Former pediatric SLP. I still have a soft spot for the clinical world and the humans in it
🩰 Self-proclaimed pilates princess who firmly believes a good reformer class fixes everything
☕ Based in Charlotte, NC and quietly dreaming of shooting content for every cute local coffee shop in the city
🎨 Certified Canva nerd (the tabs are always open, no apologies)
✨ I believe great marketing should feel like you, not like a template someone else filled in
🎉 Your biggest cheerleader, like, embarrassingly enthusiastic about your wins
Your notes app called…
They’re ready for me to turn your list of creative content and ideas into posts that generate clients, credibility, and income!